MorningTrain is a team consisting of web specialists, dealing with terms such as SEO and algorithm. Terms, which sometimes can be difficult to fully understand the meaning and importance of.

MorningTrain asked us to make a branding film, making the technical term of their trade more fathomable to the viewer, communicating technical terms to non-technical people, and showcasing MorningTrain’s expertise in an entertaining and relatable way.

To fulfill the brief, we came up with the idea of the specialists battling a bad user experience and wasted money – on a paintball field. Creating an allegorical story pivoting around all the challenges of online presence that the costumer is being faced with while continuously being saved by the heroes of MorningTrain turned out to be a challenging production. To make the film as enticing and entertaining as possible, we brought in professional stuntmen and incorporated real explosions – so real, that we lost a microphone in the mist of the big bang.

To make the film not only captivating but also relatable, besides the allegorical aspect, we introduced an aspect of recognition. The only actor in the film was the costumer, whereas the heroes is played by the MorningTrain’s actual employers – so when you go to visit MorningTrain, the same people who appeared in the film that got you there in the first place, will be greeting you at their office.

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